This audience don’t respond to DM and didn’t rate Volvo. And yet nearly one in four of them responded. 23.6%, to be precise - four times industry average. Of those, 20.12% requested brochures and 4.48% (over 200 prospects) requested test-drives immediately. So using Volvo's average test-drive to purchase ratio of 3:1, we estimate this pack alone generated AT LEAST 65 immediate purchases, €3,135,335 of revenue and an ROI of 28:1. Moreover, a further 9.69% of responders said they intended to buy cars over the next 3 months, we believe the final figure could be three times that amount.