Our trollers would reveal other side of the Cup through webisodes showing a cynical position of anecdotes that other media wouldn’t show. They proved with humor that it was better to celebrate in the winning country.

We bought banners next to other brands that were inviting to the Cup, and our trollers would point to them saying: “they will take you there. We won’t”.

On radio; “Los Intensos”,who would ask for tickets, but we would say NO, instead they should use codes in the special bottles to celebrate in the winning country.

We used them in special billboards,bus-stops and P.O.P.

The entire country enjoyed the humorous side of the World Cup from home. In only two months (May & June) we managed to achieve the sale of 60 thousand Special Edition-units. The campaign was so successful that before the campaign had ended we had to produce another 11 thousand units, accounting for an 18% increase. We also reached over 1 million views for our digital content, 39 thousand unique visitors to the brand’s website, and over 1,500 participants sent their codes.