Cannes Lions
SELMORE CREATIVE AGENCY, Amsterdam / AUDI / 2018
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This film tells the story of a journey to an almost philosophical, mathematical and spiritual destination. Nothing. Zero. In the second half it zooms in on Audi’s determination to reach this elusive goal. And how Audi will do absolutely everything to achieve nothing: Zero emission. Throughout the film our narrator reads an ode to zero. Accompanied by circular images symbolizing this zero. In the end one of the circles morphs into the Audi logo. Followed by the title: Follow us on the road to zero emission.
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