Cannes Lions

Zero Emission

SELMORE CREATIVE AGENCY, Amsterdam / AUDI / 2018

Film
Film

Overview

Entries

Credits

Overview

Description

This film tells the story of a journey to an almost philosophical, mathematical and spiritual destination. Nothing. Zero. In the second half it zooms in on Audi’s determination to reach this elusive goal. And how Audi will do absolutely everything to achieve nothing: Zero emission. Throughout the film our narrator reads an ode to zero. Accompanied by circular images symbolizing this zero. In the end one of the circles morphs into the Audi logo. Followed by the title: Follow us on the road to zero emission.

Similar Campaigns

12 items

The Art of Progress!

PHD GERMANY, Frankfurt

The Art of Progress!

2023, AUDI

(opens in a new tab)