Estadão, one of the most important newspapers in Brazil, promotes important debates in order to change our society and make a better future. So we created a book whose title implies that it contains things you should do in Brazil before you die. But it actually reports on the ordinary, everyday things people were doing just before being violently killed. The book is a collection of one hundred actual articles from Estadão, one of the largest newspapers in Brazil.

Given to the weight and seriousness of the issue approached on this campaign, the design of the book was carefully thought to pass the feeling of grief and commotion. Due to this, we chose only black, white and gray tones to compose its colors. It also allows the association of the book to the newspaper universe. The news grid and the typography were brought to the design, as to respect the editorial characteristics of the campaign theme. We also explored elements such as ink smears, grids and paper textures to express the craft in the production of a newspaper. As it is far not a light reading, our challenge was to deconstruct the elements and bring the anguish that the subject requires, but still maintaining the editorial recognition.

We sent the book to dozens of politicians with the aim of putting pressure on them to find solutions for violence in Brazil. Along with the book, we sent a letter inviting them to share their proposals of new laws as well as asking them how we can change our reality. Many politicians contacted us, including Sâmia Bomfim, councilwoman of the city of São Paulo. According to her, initiatives like this book are extremely important for calling attention to this issue and drawing the subject of violence to the political discussions. From now on, Estadão wants to emphasize even more the news about violent crimes, giving them the attention they deserve. And that is just the beginning of this campaign: in phase two, we’ll send the book to our paying subscribers to make the campaign grow and the message reach more people. Because we believe that information leads to change.

Violence terrifies everyone in Brazil. We have one of the highest homicide rates in the world, with 30.5 murders per 100,000 people. We came up with an idea to call attention to this scary scenario in Brazil and put some pressure on our politicians to do something about it. And we had to do that with a budget of 12,000 reais. By doing that, Estadão wants to raise awareness about the violence in Brazil and promote discussions to find solutions to this issue.