Black Characters is a tool that rethinks the use of Twitter by amplifying black voices. The platform has a limit of 280 characters. But the average number of characters per tweet is 33. That means there are 247 characters available to be occupied.

Through the website or using a plug-in, people can write their tweet as usual, while the tool fills in the unused characters with black voices, always related to the content that's being written. If the topic is politics, the unused characters will be filled in with content from black politicians; if it's art, from black artists; the economy, from black economists, and so on.

The ever-evolving collaborative tool includes 25 years of Raça Magazine’s publications, and allows the black community to co-create the database by including new content.

The Black Characters website and plug-in were launched on April 4, the anniversary of the death of Dr. Martin Luther King Jr.

As an ever-evolving collaborative tool, it can exponentially impact audiences as more people start using it on a regular basis.

The content, placed on the space left by unused Twitter characters, includes 25 years of Raça Magazine’s publications and can also be co-created by the black community.