Girls Who Code wants to close tech’s gender gap by getting girls interested in coding. But there’s a thousand things that girls care about more than coding. And Doja Cat is like 999 of them. So to help introduce girls to the possibility of code, we teamed up with Doja Cat to create the world's first ever codeable music video.

We turned the music video for Doja’s hit single ‘Woman’ into DojaCode, an interactive experience that puts girls in the director's chair. Using snippets of introductory code, girls could manipulate hundreds of music video elements, from changing nail designs, to controlling the sky, to manifesting Doja herself out of thin air. This first-of-it's-kind experience introduced countless girls to 3 coding languages – CSS, Javascript, and Python — and did so in a fun, engaging and meaningful way that empowers the next generation of software developers.

We set out to change girls’ perceptions of code by combining the world of code with the world of Doja Cat. We worked closely with Doja Cat’s team and Active Theory to use graphic and UX design to transform Doja’s music video into an easy-to-use experience that teaches girls to code. We also took coding - typically desktop-only - and translated it to mobile, where our target audience lives.

The experience was immersive, but equally important - it was fun. Over 150,000 people coded the video within just the first week. Thousands of people shared their coded creations on social. They were freaking out on TikTok and Instagram. In the first two week, DojaCode garnered $10M in earned coverage - all with zero paid media behind it.

The short term impact of DojaCode was to show girls the fun and creative opportunities STEM has to offer, and to seek opportunities Girls Who Code can give them. The long term impact was to create a shift in the stereotypical image of what the opportunities in tech can be—inspiring more women to pursue computer science as a career.

DojaCode introduced countless girls to coding while significantly increasing Girls Who Code site traffic and newsletter signups. The work launched in December 2021 with Doja Cat’s ‘Woman’ music video, and is still running today.