Breakchains with Blockchain is the first digital art collection that frees women from prison sentences.

In Egypt, tens of thousands of women are sent to prison every year, they are known as Al Gharemaat or The Fined. They are forgotten.

To raise awareness about a topic no one cares about, we jumped on the trend everyone is talking about, NFTs.

Breakchains with Blockchain, is a platform created to release women from prison. An NFT collection was designed, and each piece inspired by a woman’s story, and priced at the amount needed to pay her debt.

By crafting NFTs representing their tragic stories, we were able to create an emotional connection with each woman, allowing people to directly help and buy an NFT to free her from her chains.

Breakchains with Blockchain was launched on 21st March, 2022 – Mother’s Day in Egypt. The campaign went live with an NFT collection, released on the Blockchain platform, Opensea.io.

This campaign combined the emotional and technological. Interviews were filmed with Al Gharemaat, allowing their voices to be heard. From these stories, international artists created NFTs priced at the amount needed to pay off their debts and free them from their prison sentences. The NFT collection was displayed on our campaign website, published in Arabic and English.

We promoted the NFTs on social media (Facebook, Twitter, YouTube & Instagram), PR and our campaign website.

By communicating in Arabic, we connected with the Egyptian audience, and in English we attracted the attention of the world.

The hard work doesn’t stop here, the NGO is continuing to ensure there is rehabilitation & education so they do not end up in this situation again.