In the UAE, there are many rules and regulations that govern the way healthcare is communicated to people. The law is particularly stringent when it comes to children, and enforces that any communication to children, relating to Healthcare/RX/Pharma, must have an educational objective and a clear purpose.

People in the UAE are still widely misinformed about how bacteria spreads. It can enter the body through an open, unprotected wound during even the most routine activities. This may lead to infection, diseases, fatigue, and other serious consequences. Unfortunately, ignorance around the practicalities of cleaning wounds is widespread, and in many cases people don’t take the cleanliness of wounds seriously enough.