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COTTON

HORIZON FCB, Dubai / CLOROX / 2022

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Cultural / Context information for the jury

We all have labels in our clothes, covered in instructions for how to take care of each item. However, very few of us know what they mean or even follow them, and we end up just doing the basics to care for our clothes.

To show the power of Clorox's laundry products, we created a series of ads to show that it doesn't matter if laundry gets too complicated, with Clorox your clothes are protected.

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