A fantastic world that doesn't just virtually replicate a trade show appearance, but opens up new perspectives on brand themes. A global, virtual event accessible to all, transforming their digital presence and invites to reimagine today.

A platform fully geared to the needs of young target groups: The opportunity to develop individually, unseen product experiences, world-class entertainment and a surreal, colorful world full of surprises.

We invited users from all over the world to an artful, lively and hyper-real world to explore the future of BMW with their individual avatar. From worlds that were inspired and built from textures of circular materials, to surreal environments that exaggerate the brand’s products

From September 5 - 12, BMW opened their interactive Metaverse for the first time: Joytopia. A web-based, cloud streaming platform on joytopia.com, accessible for all devices.

A home to a series of islands, RE:THINK, RE:IMAGINE and RE:BIRTH, each exploring different themes central to BMW’s visions for the future such as; Circularity, Electro-Mobility, Urban Mobility and Sustainability. With an exclusive performance from Coldplay and Christoph Waltz as a narrator the different environments let visitors explore BMW’s future, while offering a myriad of entertainment and installations filled with stories.