2021 was a special year for everyone; especially at Christmas time. This work aimed to create an emotional moment that people could easily relate to, in spite of the peculiar time we were all experiencing. Aside from creating an authentic relationship with the brand, this film also embodied the spirit of the moment: celebrating Christmas together and focusing on the important things in life.

Situation: DocMorris was only known as an online pharmacy and was not considered very likeable. At the same time, Christmas 2021 was a very special holiday due to the Covid-19 pandemic.

Brief: Make Germany see the emotional and trustworthy side of DocMorris.

Objectives: Endear the DocMorris brand to consumers during a difficult time and create a familiar platform for the brand to launch subsequent campaigns.

Given the fact that Christmas 2021 made values like togetherness, family and health more important than ever, we created a film that focused on this exact insight. With the emotional story of our old man (seemingly) trying to become fitter, we overwhelmed the audience with his actual goal to surprise his grand-daughter with a very special gift. This way, we made people connect with DocMorris on an emotional level.

To endear the DocMorris brand to consumers, we created a viral film that emotionalizes DocMorris right around Christmas time – the time of year, when family and health become most important to us.

Timeline: December 2021

Placement: Digital advertorials (Unrully) and social media (Facebook, YouTube, Instagram, LinkedIn) on the channels of Zur Rose, DocMorris, Doctipharma, Promofarma.

Implementation: For the agency, Jung von Matt SAGA, the aim was to make digital health a tangible experience and to position the DocMorris brand as a close and reliable partner in all situations, especially at Christmas.

Scale: As the film performed very well, the conversion rate was pushed into the background and the view figures became KPI number 1.

The film went viral instantly and got over 147 million views worldwide: 80% organic impressions and 20% paid impressions. The film was also featured in major publications around the world such as The Sun, Independent, Horizont, W&V, Muse by Clio and much more. Across social media, we gained about 114,000 owned media interactions (Likes, Shares, Comments).

There was an outpour of emotional comments as people shared it with their loved ones around the world.