Two-thirds of Germanys population have made a decision on the subject of organ donation, but less than half of them have also documented this decision!

On the one hand we wanted to address people that needed to be motivated once again (to actually document their decision) and on the other hand address people who have not dealt with this topic yet.

The BVG is the heart of Berlin, it is the pulse of the city and keeps it alive. But what would happen if this heart suddenly stopped?

On September 29, World Heart Day, the whole BVG paused for a moment. At exactly 8 a.m. all passengers in trains, busses and metros stopped for an impressive message that came from the heart: a real organ donor addressed all passengers via video announcement and appealed to them to become a potential organ donor.

500.000 organ donor cards were available in all vehicles, bus- and train stations. All of them were distributed. The result: One in seven Berliners is now carrying one of our cards in their pocket – keeping hope and people alive