Outdoor > Digital Screens

THE BIGGER CRASH

JUNG VON MATT AG, Hamburg / HYUNDAI GLOBAL / 2022

Awards:

Shortlisted Cannes Lions
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Presentation Image

Overview

Credits

Overview

Cultural / Context information for the jury

To announce Hyundai is going carbon neutral, we created a worldwide campaign highlighting the more considerable crash climate change leaves behind: Year after year, hurricanes, storms and typhoons are strengthening due to the increase of CO2 levels.

Tell the jury about the animated component of the work.

We created cinemagraphs in order to deliver the drama and the urgency of the problem.

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