Outdoor > Ambient
ANOTHER, Copenhagen / BRNEFONDEN / 2014
Overview
Credits
AmbientExecutionDescription
The outdoor was placed in the main walking street of Copenhagen. Giving people a great opportunity to interact with it. Pack the Bag is an interactive outdoor that instantly response to your SMS donation, by blowing up a big school bag. The concept is simple: When you pack the back on the outdoor, by making a donation. We pack a real bag with school materials and give it to a child in Africa. And you instantly know that your donation will make a difference.
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