We got some of the most notable fashion influencers in Scandinavia to donate a selfie, while wearing an item up for auction, donating money to the children’s help line, in their fight against online bullying. All selfies where shot in a bespoke selfie studio, and put up for auction on Trendsales - Scandinavia's leading fashion auction site.

The campaign centered on the Instagram feed of the influencers, encouraging people to place their bids in the auction, with a project overview given on Tumblr, Facebook and in physical gallery spaces.

The result was a campaign, that engaged a notoriously difficult audience.

Reaching 300.000 people on Instagram alone, with more than 10.000 comments and likes.

300.000 people were reached elsewhere in social media, and the project reached more than 900.000 people through PR - with a total of more than 3 million media impressions.

Best of all, the campaign drew attention to an important issue in modern society around online bullying, while raising awareness, and a sizable amount for the cause, all while doubling the sales of the Lumia 735 in retail.

The Microsoft Lumia 735, has been called the ultimate “Selfie Phone” due to it’s 5-megapixel, HD front-facing wide-angle camera.

Launching the best selfie camera ever, we took a deeper look into this extraordinary pop-cultural phenomenon of selfies, all a bit selfish, all a bit ME ME ME, and asked ourselves - if the quality of the Selfie gets better, then what about it's purpose? Introducing “The Selfie Collection” a fashion collection with a twist. A project where we proved that selfies can indeed be unselfish and even do good.