Film > Viral Film

THE UNIQUE THANK YOU

ANOTHER, Copenhagen / PANDORA / 2016

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BriefExplanation

They say there is a unique bond between mothers and daughters. But how strong is it? For Mother’s Day 2016 we decided to put it to the test.

With a digital film experiment - titled The Unique Thank You – we gave daughters a chance to reflect on that unique bond and write down a personal thank you message to their mom.

A total of 8 daughters were asked to write a unique message to their mom. The messages were put on display in a gallery setting and the 8 mothers were now brought in one by one to single out the message written for them while their daughters watched back stage.

As the mothers found the right message they played a personal video message from their daughter thanking them for the unique qualities their mother has passed on to them.

EntrySummary

Although Mother’s Day falls on different dates across the world the unique bond between mothers and daughters is universal.

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