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ELEVEN, San Francisco / MAYFIELD ROBOTICS / 2017
Overview
Credits
BriefExplanation
Unlike other robots, Kuri won’t try to rise up and destroy civilization as we know it.
EntrySummary
To get people’s attention, when we launched this home robot, we only told them the things he doesn’t do. This spot played off people’s instinctive distrust of robots by assuring them that Kuri doesn’t do things like enslave humans or fire death rays.
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