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HEWLETT-PACKARD 100 CAMERAS PROJECT
ELEVEN, San Francisco / HEWLET-PACKARD / 2001
Overview
Credits
Overview
CampaignDescription
Hewlett-Packard wanted to raise the awareness of their digital imaging products and services. To do this, they sent 100 digital cameras to 100 people around the world. These people, who came from all walks of life, from a camel breeder in the Yemen to a gradeschooler in Singapore, were asked to take lots of pictures of their world. Eleven was asked to create a website that would showcase the collected images, and the people who took them. The site took the form of a virtual photo gallery.Visitors could view each photographer's work, and read a little bit about that person. All images were displayed at thumbnail size, with an option to view larger. If a visitor liked what they saw, he or she could send that image to friends as an email or a printed postcard. The "100 Cameras" site also provided information on HP's family of digital imaging products. Links carried the visitor directly to HP's on-line store.
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