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BIANCA

ELEVEN, San Francisco / MAYFIELD ROBOTICS / 2017

CampaignCampaign(opens in a new tab)
Film

Overview

Credits

Overview

BriefExplanation

Unlike other robots, Kuri won’t try to rise up and destroy civilization as we know it.

EntrySummary

To get people’s attention, when we launched this home robot, we only told them the things he doesn’t do. This spot played off people’s instinctive distrust of robots by assuring them that Kuri doesn’t do things like enslave humans or fire death rays.

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24 items

Grand Prix Cannes Lions
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THE BLAZE - TERRITORY

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Gold Cannes Lions
WE'RE THE SUPERHUMANS

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WE'RE THE SUPERHUMANS

CHANNEL 4, BLINK PRODUCTIONS

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Gold Cannes Lions
MY MUTANT BRAIN

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MY MUTANT BRAIN

KENZO, MJZ

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Gold Cannes Lions
BATMAN

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WARCHILD, RNDBT CONTENT

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Gold Cannes Lions
OSTRICH

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OSTRICH

SAMSUNG, LEO BURNETT CHICAGO

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Gold Cannes Lions
THE WORLD'S BIGGEST ASSHOLE

Script

THE WORLD'S BIGGEST ASSHOLE

DONATE LIFE, THE MARTIN AGENCY

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Gold Cannes Lions
WE'RE THE SUPERHUMANS

Casting

WE'RE THE SUPERHUMANS

CHANNEL 4, BLINK PRODUCTIONS

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Gold Cannes Lions
TERRITORY

Casting

TERRITORY

THE BLAZE (MUSICIAN), ICONOCLAST

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Gold Cannes Lions
GRAVITY CAT

Production Design / Art Direction

GRAVITY CAT

SONY, TOHOKUSHINSHA FILM CORPORATION

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Gold Cannes Lions
GOSH

Cinematography

GOSH

JAMIE XX, ICONOCLAST

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Gold Cannes Lions
SAMPHA 'PROCESS'

Cinematography

SAMPHA 'PROCESS'

SAMPHA, PULSE FILMS

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Gold Cannes Lions
STILL THE MOST SHOCKING SECOND A DAY

Editing

STILL THE MOST SHOCKING SECOND A DAY

SAVE THE CHILDREN, WHITEHOUSE POST

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Gold Cannes Lions
THE TRUTH IS HARD TO FIND – BRYAN DENTON

Editing

THE TRUTH IS HARD TO FIND – BRYAN DENTON

THE NEW YORK TIMES, DROGA5

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Gold Cannes Lions
THE TRUTH IS HARD TO FIND – DANIEL BEREHULAK

Editing

THE TRUTH IS HARD TO FIND – DANIEL BEREHULAK

THE NEW YORK TIMES, DROGA5

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Gold Cannes Lions
THE TRUTH IS HARD TO FIND – TYLER HICKS

Editing

THE TRUTH IS HARD TO FIND – TYLER HICKS

THE NEW YORK TIMES, DROGA5

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Gold Cannes Lions
KENZO WORLD- THE NEW FRAGRANCE

Use of Original Music

KENZO WORLD- THE NEW FRAGRANCE

KENZO, SQUEAK E CLEAN PRODUCTIONS

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Gold Cannes Lions
MERRY CHRISTMAS FROM SYRIA

Use of Licensed / Adapted Music

MERRY CHRISTMAS FROM SYRIA

RED CROSS, DUVAL GUILLAUME

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Gold Cannes Lions
OSTRICH

Animation

OSTRICH

SAMSUNG, MPC

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Gold Cannes Lions
OSTRICH

Visual Effects

OSTRICH

SAMSUNG, MPC

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Gold Cannes Lions
LO & BEHOLD

Achievement in Production

LO & BEHOLD

NETSCOUT, PEREIRA & O'DELL

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Silver Cannes Lions
EVAN

Direction

EVAN

SANDY HOOK PROMISE, BBDO NEW YORK

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Silver Cannes Lions
JOHN MALKOVICH’S JOURNEY

Direction

JOHN MALKOVICH’S JOURNEY

SQUARESPACE, SMUGGLER

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Silver Cannes Lions
WHO IS JOHNMALKOVICH.COM?

Direction

WHO IS JOHNMALKOVICH.COM?

SQUARESPACE, SMUGGLER

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Silver Cannes Lions
CALLING JOHNMALKOVICH.COM

Direction

CALLING JOHNMALKOVICH.COM

SQUARESPACE, SMUGGLER

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More Entries from ELEVEN

24 items

Gold Cannes Lions
KNOW WHAT YOUR DATA KNOWS

Use of Real-time Data

KNOW WHAT YOUR DATA KNOWS

GOOGLE, ELEVEN

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Silver Cannes Lions
KNOW WHAT YOUR DATA KNOWS

Advanced Learning Technologies

KNOW WHAT YOUR DATA KNOWS

GOOGLE, ELEVEN

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Bronze Cannes Lions
VIRGIN AMERICA BLAH AIRLINES

Use of Broadcast

VIRGIN AMERICA BLAH AIRLINES

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Shortlisted Cannes Lions
PICTURE WHAT THE CLOUD CAN DO

Data Storytelling

PICTURE WHAT THE CLOUD CAN DO

GOOGLE, ELEVEN

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Shortlisted Cannes Lions
BLAH AIRLINES

Fiction: Online (15 minutes or over in length)

BLAH AIRLINES

VIRGIN, ELEVEN

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Shortlisted Cannes Lions
BLAH AIRLINES

Use of Video

BLAH AIRLINES

VIRGIN, ELEVEN

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Shortlisted Cannes Lions
BLAH AIRLINES

Travel, Entertainment & Leisure

BLAH AIRLINES

VIRGIN, ELEVEN

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Shortlisted Cannes Lions
BLAH AIRLINES

Travel, Entertainment & Leisure

BLAH AIRLINES

VIRGIN, ELEVEN

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Shortlisted Cannes Lions
VODKA RING

Drinks

VODKA RING

CAMPARI, ELEVEN

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Shortlisted Cannes Lions
VIRGIN AMERICA BLAH AIRLINES

Low Budget Campaign

VIRGIN AMERICA BLAH AIRLINES

VIRGIN, ELEVEN

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Shortlisted Cannes Lions
VODKA RING

Single Country Campaign

VODKA RING

CAMPARI, ELEVEN

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FLOWERS

Art Direction/Production Design

FLOWERS

ARIA, ELEVEN

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DEPARTURE DATE

Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand

DEPARTURE DATE

VIRGIN, ELEVEN

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SKIPPY, THE STONE-SKIPPING ROBOT

Best Use of Experiential Marketing in a Promotional Campaign

SKIPPY, THE STONE-SKIPPING ROBOT

SUN VALLEY, ELEVEN

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VIRGIN FIRST CLASS SHOE

Titanium

VIRGIN FIRST CLASS SHOE

VIRGIN, ELEVEN

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BIANCA

Direction

BIANCA

MAYFIELD ROBOTICS, ELEVEN

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WILLIAMS - SONOMA

WILLIAMS - SONOMA

WILLIAMS - SONOMA, ELEVEN

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WILLIAMS - SONOMA

Corporate Information

WILLIAMS - SONOMA

WILLIAMS - SONOMA, ELEVEN

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VODKA RING

Food & Drink

VODKA RING

CAMPARI, ELEVEN

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VODKA RING

Food & Drink

VODKA RING

CAMPARI, ELEVEN

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BLAH AIRLINES

Script

BLAH AIRLINES

VIRGIN, ELEVEN

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VIRGIN FIRST CLASS SHOE

Applied Innovation

VIRGIN FIRST CLASS SHOE

VIRGIN, ELEVEN

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HEWLETT-PACKARD 100 CAMERAS PROJECT

HEWLETT-PACKARD 100 CAMERAS PROJECT

HEWLET-PACKARD, ELEVEN

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HEWLETT-PACKARD 100 CAMERAS PROJECT

Brand Promotion

HEWLETT-PACKARD 100 CAMERAS PROJECT

HEWLET-PACKARD, ELEVEN

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