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WILLIAMS - SONOMA
ELEVEN, San Francisco / WILLIAMS - SONOMA / 2001
Overview
Credits
Overview
CampaignDescription
Williams-Sonoma, Inc. is the premier speciality retailer of home furnishings in the United States, with over 280 stores, five separate direct mail businesses and three successful e-commerce sites. To better position themselves for their next stage of growth, Williams - Sonoma,Inc. asked Eleven to redesign the look, feel and functionality of its corporate Web site. The result incorporates a separate section for each of the company's five brands, analyst information and investor tools, a public relations archive, a robust career opportunities section, and an interactive corporate timeline. Because most of the site's traffic is business - or press - related, it was important to develop a simple, flat architecture that allows visitors to quickly find what they were looking for. The site also uses clear and concise navigation to maintain the design integrity and a discreet use of pop-up windows to highlight important information. Drawing from a rich and well documented history, the site's interactive timeline presents the history of Williams - Sonoma,Inc. from its humble rural beginnings, right up to present day.
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