Schick Revolution, an innovative tool with built-in electric trimmer for beard design, was launched in Japan where only 20% of target consumers have a beard. Our challenge was to develop an innovative idea to increase the number of Japanese men that grow beards, increase brand engagement with them and drive trials of this revolutionary new product in a short period.

Despite the fact that the campaign has just begun, the results have been phenomenal. The campaign generated great buzz and sales share increased rapidly in the first month.- Free Media Coverage: 7 TV shows, 20 presses, over 1000 blog sites- Sales share: from 0% to 15%

In order to achieve this, we created a 3D beard simulation site, where people are exposed to a thousand styles of beards, and they can find the one that best suits them!

- World's first 3D beard simulator- 1000 types of beard/mustache design options- World's leading portal site of beard- Viral video, TVC, magazine tie-up to drive participation

Based on the identified consumer insight, "if I can find a beard style that fits me, I'd rather have it", we created a simulation site on PC and mobile phones. We used a game technology that turns 2D images into 3D animation. Men can see themselves wearing beards in photo-realistic 3D.