Brand Experience and Activation > Use of Media
SERVICEPLAN, Munchen / EXPEDIA / 2008
Awards:
Overview
Credits
ClientBriefOrObjective
The online travel vendor, Expedia.de, wanted to take a new communicative route, ... ideally without investing money.
We suggested a guerrillia campaign, live during the morning weather "in" the weather panorama channel on BR, 3 Sat, SF and ORF.
Effectiveness
2 million connections for free, 28,7% more clicks, 9,34% more bookings - Without spending any money for advertising.
Implementation
For this, self-made textile banners with Expedia offers and messages were held up during the live broadcast, precisely those locations where fixed cameras are installed. The result: free tv advertising.
Relevancy
The weather panorama channel was the perfect environment for a travel vendor since the audience are already interested in travel.
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