Japan is still struggling with job growth and the young people have been depressed. They get together for drinking parties but they cannot speak from the heart - being open about feelings in public is not a Japanese virtue. But they can be more frank behind computers. So we partnered with Smirnoff to create an online chat drinking session that allowed young people to engage in more open and enjoyable conversations. To make this experience more meaningful, we got the celebrities they aspire to as role models to host the drinking sessions and to provide them with wisdom and confidence.