Film Craft > Film Craft
JWT JAPAN, Tokyo / MAINICHI COMMUNICATIONS / 2010
Overview
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BriefExplanation
In 2010, 40% of university graduates will not get a job because of the worst recession in living memory. While other job search companies communicated false expectations on how they could help students get a job, we created a campaign that connected with them. Given the dire circumstances, we wanted to give them hope by focusing on how you see yourself in 10 years time and what you can do now to make it happen. The film was aired on the national TVstation.
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