Adverse Event is an incident that causes unintended harm to a patient due to medical care, frequently caused by a lack of knowledge of pre-existing conditions. In Brazil, it kills 26 people every hour.They rank among the leading causes of death nationwide - more than all homicides or cancer types combined.The same is true around the world.Annually, there are more than 2.6 million deaths and 134 million incidents that result in unintended damage from healthcare. Patients and healthcare organizations have tried to create identification systems to communicate pre-existing conditions and diseases.But these systems are not standardized.For example, at some hospitals, the green bracelet indicates a patient with latex allergy; in others, it stands for blood disorders.Patients also invest in their identification, even going as far as tattooing their condition.But this is done without following a recognized standard by paramedics, doctors, and nurses, which ends up having little or no effect.

IDverse is a universal, scalable, cost-reducing, easy-to-use, and easy-to-read design language that both patients and hospitals can use to help healthcare professionals save lives. Each symbol represents a pre-exiting condition. It’s an open-source product that can be applied to any personal object, on any surface, from identification bracelets to patient tattoos. The intelligence behind the design allows new symbols to be created as needed. And it also overcomes country barriers protecting people around the world, regardless of language or dialect.

This product works on two fronts: inside and outside the hospital. On the outside, brands can help consumers to put their health awareness on full display, guiding them to share lifesaving information in an emergency. Thereby, inside, doctors and nurses can provide better care. The outcome of this virtuous cycle is that health insurance companies, hospitals, and clinics can manage to reduce adverse events and their associated costs.

Patients are empowered and in control of their health, actively participating in improving their own safety. All of them together can save lives.It is a real win-win relationship where all stakeholders benefit.

As a universal and standardized communication system, IDVerse provides the capillarity that a universal system needs to be fully implemented. At the time of this application, IDverse has 9 partners among brands and health institutions that impact a network that can reach 17 thousand healthcare professionals and 6.5 million people.

It’s hard to measure the immediate results because it is not a traditional media campaign or traditional brand activation, it also involves patient data and confidential information. In addition, the best result would be to prevent deaths from adverse events, something that is difficult to audit at the moment. In other words, any new patient safety protocol takes years to be 100% implemented. But in just one month of implementation, we already have 9 partners among brands and health institutions that impact a network that can reach 17 thousand healthcare professionals and 6.5 million people.