In Brazil, 56% of the population is black. However, historically, this majority has not seen itself represented in the country's power structures.

Our Congress is composed of 82.2% white people, and our main newspapers have only 16% black columnists. This structural racism in Brazilian society muffles black voices and causes cultural erasure.

Raça Magazine, the pioneering and largest producer of content related to black culture in Latin America, was launched 25 years ago to construct conversations that only now the mainstream media begins to address.

Raça has always been ahead of its time by celebrating black empowerment on various fronts, and this should be reflected in its 25th anniversary campaign.

To mark its 25 years of celebrating black culture in its pages, Revista Raça drew inspiration from Afrofuturism, an artistic, cultural, and political movement that also envisions a future of black protagonism.

We looked to the wisdom and ancestral knowledge of Africa to develop our Art Direction:

The colors came from the Pan-African flag, an icon of liberation for the African people.

In the iconography, we brought the Adinkra symbols, an ancestral technology system, Ananse ntontan, an ideogram of wisdom and creativity, and Sankofa, the bird that symbolizes the return to the past to resignify the present and build the future.

For the typography, we were inspired by the first edition of "Kindred," one of the pillars of Afrofuturism, written by Octavia Butler.

Finally, in photography, we value Africanness through lighting, makeup, and costumes, highlighting black skin and bringing the characters into positions of protagonism.

Although black personalities stand out in all fields, the repertoire of most people in Brazil is still composed of white people, as they have always been the protagonists in the construction of the Brazilian imaginary. The black majority of the population is portrayed in a secondary, marginalized, and stereotyped way.

Created in 1996, Raça Magazine was the first publication to have black people as protagonists, covering topics of interest to the black community, something that other publications would only do decades later.