iPhone: Animoji - Alien is a psychedelic-soul inspired film that features an alien lip-syncing Childish Gambino's hit, "Redbone", as a group of unicorns sing backup. The spot begins with call back to Childish Gambino's album art and progresses to a full-on spiral galaxy of Animoji characters. The ad debuted immediately after Childish Gambino’s live Grammy performance.

Animoji is a new feature on iPhone X that allows people to create and record custom 3D versions of various animated emoji, using facial recognition to animate the emoji in real time—hence, the name Animoji. As soon as people got a hold of the new iPhone X, they began using Animoji to create and upload lip sync’d music videos online. Animoji Karaoke quickly became a trending topic on Twitter as these videos went viral. For these spots, we partnered with two Grammy Nominated artists—soul singer Childish Gambino and the rap trio Migos—to create Animoji music videos for their songs. The spots debuted during the 2018 Grammys on January 28th, drafting off of Migos’ nomination for Best Rap Album and Childish Gambino's performance.