We created "Are we there yet?", an app that connects itself with Waze or Google Maps to discover the estimated lenght of the travel and generate content that could keep them entertained for the whole trip.

The content is always tailor made for every trip, even if the travel lenght gets shorter or longer: as the app checks data from Waze in real time, it's able to change the content in real time as well.

Content had to be redesigned to work on a modular timeline: "Are we there yet?" is able to take and insert clips of content to create a story that makes sense and is educative and fun for the little ones.

Nat Geo Kids' content was redesigned in a process called "Fast Clipping", in which episodes were segmented into shorter clips that still made sense, to allow the app to select those clips in real time and build a whole episode on the go.

As the app is supposed to be used out-of-home, the storage option was for a non-streaming technology, as we couldn't guarantee that kids would have internet access on the road.

"Are we there yet?" is able to enhance the storytelling of its content integrating this data with its own process of selecting clips to generate a better, more engaging and tailor made content. Data is checked in real time, as any variation can trigger a modification on content, that is generated on the go.

The connection between "Are we there yet?" and Waze or Google Maps can be achieve by two different ways: the app may connect two devices - such as a kid's tablet and dad's phone - or work in the same mobile device, through a Facebook Connect.

The development started on February 5th, and the first test version was ready by February, 22th. The app was launched at Campus Party Argentina on April, 26th.

With "Are we there yet?" app, we were able to transform the way kids consume content on the car, while also relieving parents from the annoying job of finding the perfect content for a car travel. And we were able to make all this just by gathering GPS data and transforming it in a content that kids are willing to watch.

Nat Geo's "Are we there yet?" is the first of a series of apps that will be launched by the brand to diversify the way or content is consumed by kids.

"Are we there yet?" is an app designed to improve the life of both parents and children during car rides. For the brand, the app fulfils the role of being a new fun, engaging and a new way to consume Nat Geo Kids' content.

We wanted to reach consumers in a situation where parents weren't able to give them their full attention - making our app the best possible solution for keeping kids entertained during car travels.

Although the app is targeted on kids, it's also a welcome ally for parents - which are the real "shoppers" of the product.

Nowadays, kids consume more content on tablet than on tv. Because of this, National Geographic wanted to create a new way for kids to consume Nat Geo Kids' content on mobile. However, in a category with such a strong competition, we needed to find a different way to capture our consumers' attention. Our insight was to approach an unexplored time of the day: car travels.

When traveling by car, parents aren't able to give their full attention to their kids - making tablets an ally to keep children entertained for the trip. However, content never has the precise lenght: it ends in the middle of the trip making kids bored again or the travel ends before the conclusion, making kids frustrated.

Our objective was to find a way to determine the lenght of the car travel and give kids content with precisely the same duration to keep them engaged.