Brazilian kids read a lot less than they should – 2.4 books a year. At the same rate, 83% of them access the internet constantly on their phones and tablets every day. That data proves that Kids are willing to read - they are just not reading books.

For Brazil's National Day of Infant Reading, National Geographic had the challenge to try to change this number even a little bit. With a budget of less than U$15.000, this project was supposed to be scalable and replicated on other countries without obstacles.

To achieve this, we created a new way for them to access their beloved network: PassWorld, the first book that connects you to the internet without chips, wires or any kind of special technology. All kids have to do is read the book and find the Wi-Fi password hiding in the chapters to open a whole world of wonders.

PAGE 01

Nat Geo Kids is going to take you into an amazing adventure.

Through the pages of this book, you will find all the letters that together form the Wi-Fi password that you’re looking for.

Have fun!

PAGE 02

At a little peaceful town,

a boy splept waiting for the day,

dreaming about all the stories

his grandma had told him along the way.

PAGE 3

The last story she told

was about a magical word.

The first letter he needed to find

would be flying with a giant bird.

PAGE 04

This secret word could take him

to a incredible, enchanted place.

He awake startled, and - what a surprise!

There was the bird wanting to race.

PAGE 05

Without thinking twice,

he ran behind the giant text.

He finally had the first one,

now he needed to find the next.

PAGE 06

In the middle of the way,

a giant monkey gave him a warning:

- Did you ate your breakfast, kid?

It's really important to eat in the morning!

PAGE 07

The monkey then, quickly offered

a whole banana for him to eat.

The shape of it? The letter "M"!

He found another one. Sweet!

PAGE 08

With his belly full of food

He saw some plants in a fantastic mood.

They looked at him and said in a fuss:

- To find another letter you got to surprise us!

(*SURPRISE US*)

PAGE 09

It was a tough challenge, but he had a clue.

- My granma told me a lot of stories about you!

The plants were impressed - how could he know?

They opened their mouths and screamed a loud:

- OOOOOOOOOOOOOO!

PAGE 10

With the third letter on his pocket,

he could already start to write.

But suddenly, all went dark!

Who was responsible for turning off the light?

It was a cloud?

It was about to rain?

The answer actually, was the letter L!

And then the light was shining again.

PAGE 12

He run to the light

and found a stair.

It was extraordinarily tall,

but he wasn't scared,

PAGE 13

He climbed the stairs

and found a letter right in the middle,

the word was near completed

and he was closer to solve the riddle.

(*You're here*)

PAGE 14

Above the clouds,

he found a mighty queen.

Reading a book, she told him kindly,

about the world he had never seen:

- Write in the next page,

all the letters you have found.

Then the doors to PassWorld

will appear from the ground.

PAGE 15

*When kids write the letter, they create the expression "Amo Ler" - or "I love reading" in english.*

PAGE 16

Congratulations!

Now that you have the wi-fi password,

you are able to have fun on the internet.

But never forget: a book will always open the doors to your imagination.

Enjoy!

PAGE 17

Passworld is a Nat Geo Kids project

to incentivize early childhood reading.