National Geographic Explorers is a group of researchers, biologists and conservationists committed to explore the world and to fight for preservation of endangered species and the planet. Despite the importance of their jobs, most people are oblivious to their existence and their researches.

That's why we wanted to create an identification badge for our Explorers, to make it easier for them to be recognized and to make them feel part of our team.

We created the Extreme ID: an ID badge that is also a tool for exploring the world.

We studied their routines and needs to develop a product that could help make their jobs easier and to make them feel safer to explore further.

More than a mere identification, the Extreme ID is a powerful symbol that embodies what National Geographic is: a brand that believes the world was meant to be explored.

The Extreme ID has 10 different features that can help an Explorer on their daily tasks and if they ever face an emergency.

1. Built-in GPS with Panic button to be found when lost.

2. NFC chip with all their medical informations, in case of being found unconcious.

3. Eureka Button, a tool to save on a digital map interesting places to research later.

4. Flashlight.

5. Solar Panel to recharge the system.

6.Anti-Mosquito Button that turns on a special radio frequency that can make mosquitoes go away.

7. Chlorine Capsules to turn water into clean water.

8. The string is made of Paracord 550, a strong braided rope that can hold up to 550 pounds.

9. Flint to start a fire anywhere.

10. A whistle to be found in the woods.

All this comes in a lightweighted package that can resist the extreme conditions that these Explorers face every day.

The ID was designed to highlight Nat Geo's famous Yellow Border, to be recognizable from any distance and to be a symbol of the work we have been doing for the last 130 years.

Explorers were able to check their activity with the ID on a website made exclusively for them to access, where they could check their Eureka spots and update their NFC data.

The development started on October 2017, and the first operational IDs were received on late February. The product went through several updates until April 26th, when it was launched at Campus Party Argentina.