In 1963 nobody got to hear President Kennedy’s hugely important Trade Mart Speech.

In 2018, digital craft in the form of sound design & audio technology brought his Unsilenced speech to the attention of over 1 billion people.

The Dallas Trade Mart Speech is a world first, an Ai audio speech made completely out of data from hundreds of old speeches of varying quality and audio.

This breakthrough technique involves smart splicing small phonetic fragments of speech - typically around 250,000 individual segments, down to 3milliseconds in duration.

Combinations of sounds are selected and smoothed together by months of painstaking sound engineering. The execution allowed our readers to finally hear the Trade Mart Speech delivered in JFK’s own voice.

Placement : Online

Scale : Over 1 billion media impressions

Brand relevance : This idea was to help launch the Times ‘Find your voice’ campaign.

Touch point : Online, Newspaper, radio, podcast.

Materials, style elements, design choices : Not relevant to audio idea

Methods and process

This breakthrough technique involves smart splicing small phonetic fragments of speech - typically around 250,000 individual segments, down to 3milliseconds in duration.

Combinations of sounds are selected and smoothed together by months of painstaking sound engineering

The execution allowed our readers to finally hear the Trade Mart Speech delivered in JFK’s own voice.

Timeline The idea launched in March after months of painstaking sound design.