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ROTHCO | ACCENTURE INTERACTIVE , Dublin / THE TIMES/NEWS UK & IRELAND / 2018

Awards:

Silver Cannes Lions
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Supporting Content
Supporting Content
Demo Film

Overview

Credits

Overview

BriefExplanation

In 1963 nobody got to hear President Kennedy’s hugely important Trade Mart Speech.

In 2018,, The Times audio based film brought his Unsilenced speech

to the attention of over 1 billion people. The film itself focuses on the sound file and words of the unspoken speech.

EntrySummary

In 1963 nobody got to hear President Kennedy’s hugely important

Trade Mart Speech. In 2018, painstaking sound design craft and innovative audio production

brought his Unsilenced speech to the attention of over 1 billion people.

ScriptInOriginalLanguage

This breakthrough technique involves smart splicing small phonetic fragments of speech - typically around 250,000 individual segments, down to 3milliseconds in duration.

Combinations of sounds are selected and smoothed together by months of painstaking sound engineering

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JFKUNSILENCED

THE TIMES/NEWS UK & IRELAND, ROTHCO | ACCENTURE INTERACTIVE

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