When JFK was assassinated on 22/11/63 he was on his way to give an important speech at the Dallas Trade Mart. Now, 100 years after his birth, he finally gets to make it.

In 1963 nobody got to hear President Kennedy’s hugely important Trade Mart Speech.

In 2018, data enhanced creative technology brought his Unsilenced speech

to the attention of over 1 billion people.

The Dallas Trade Mart Speech is a world first, an Ai audio speech made completely out of data from hundreds of old speeches of varying quality and audio.

This breakthrough technique involves smart splicing small phonetic fragments of speech - typically around 250,000 individual segments, down to 3milliseconds in duration.

Combinations of sounds are selected and smoothed together by months of painstaking sound engineering -

The application allowed us to finally hear the Trade Mart Speech delivered in JFK’s own voice.

Placement Online, Newspaper, Radio, Podcasts.

Scale : Global

Reach Twitter reach - Over 51 million

Engagement : Over 1 billion media impressions.

Impact - All of our rivals covered our story

In 1963 nobody got to hear President Kennedy’s hugely important Trade Mart Speech.

In 2018, data enhanced creative technology brought his Unsilenced speech

to the attention of over 1 billion people. If you find history and or technology entertaining then this piece is relevant to you.

We wanted to launch The Times ‘find your voice’ campaign in an innovative way. Our strategy was to find do something not just say something that would bring our new campaign to life..

The Times campaign ‘find your voice’ aims to help people to find their voice through the news and opinions put forward by the Newspaper. Using tech to help millions of readers find the voice of one of the most respected Presidents in these unusual times felt like the perfect way to launch the campaign.

Situation : The Times was seen as a paper with a narrow mindset. This wasn’t actually true.

The Times prides itself on having many differing opinions and voices on any particular story.

Brief : Help launch the Times ‘Find your voice campaign’ to its readers and potential readers around the world.

Objectives : Reposition The Times as a paper that represents many differing voices.