Nowadays, kids consume more content on tablet than on tv. Because of this, National Geographic wanted to create a new way for kids to consume Nat Geo Kids' content on mobile. However, in a category with such a strong competition, we needed to find a different way to capture our consumers' attention. Our insight was to approach an unexplored time of the day: car travels.

We created "Are we there yet?", an app that connects itself with Waze or Google Maps to discover the estimated lenght of the travel and generate content that could keep them entertained and engaged for the whole trip, improving the life of both parents and children.

"Are we there yet?" is an app designed to improve the life of both parents and children during car rides. For the brand, the app fulfils the role of being a new fun, engaging and a new way to consume Nat Geo Kids' content. It was developed under the guidelines of Nat Geo Kids, including color code, characters, and using the brand's voice, specially built to speak with children.

Nat Geo Kids' content was redesigned in a process called "Fast Clipping", in which episodes were segmented into shorter clips that still made sense by themselves, to allow the app to select those clips in real time and build a whole episode on the go.

As the app is supposed to be used out-of-home, the storage option was for a non-streaming technology, as we couldn't guarantee that kids would have internet access on the road.

The connection between "Are we there yet?" and Waze or Google Maps can be achieve by two different ways: the app may connect two devices - such as a kid's tablet and dad's phone - or work in the same mobile device, through a Facebook Connect.

The development started on February 5th, and the first test version was ready by February, 22th. The app was launched at Campus Party Argentina on April, 26th.