A grandma unwittingly becomes a metalhead when she walks in on her grandson watching his favourite metal band live on TV. Thanks to PRISM+’s immersive soundbar and subwoofer, she is drawn close to the source of the music and effectively becomes the lead singer’s microphone – and subject of face-melting vocals and body-breaking stage theatrics.

PRISM+ is Singapore’s fastest growing home entertainment brand. Its QLED TV and sound systems offer a high-definition, highly-immersive entertainment experience. One that draws you into the scene – quite literally.

While prominent brands often rely on stunning visual spectacles to showcase the capabilities of their products, PRISM+ sets itself apart as a fresh challenger brand through a memorable, albeit unconventional, product demonstration with a simple message, ‘As Close as You Can Get’.

PRISM+ registered an 11% increase in TV sales in the month following the film's launch, a 22% increase in positive sentiments towards the brand and over 6.5 million reached via international media coverage – all of this with zero additional paid media amplification.