To celebrate the fight for women's rights on international women's month, Scotiabank took action to raise awareness and change the wage gap of 29.6% in Peru. The highest in Latin America.

Addressing the subject in our society was not easy; this is a great motivation to fight against this kind of problem. Even though these statements and initiatives have been successful, the wage gap is hard to reduce; that is why Scotiabank requested to accelerate change and lower the wage gap.

Our main objectives were:

• To compensate our female client's wage gap in day-to-day lives.

• Give Scotianbank a high-impact idea that makes people and media talk to maximize problem awareness.

• Make clear evidence and actions to reduce the wage gap.

• Grow in new payroll accounts open by women.

Understanding how the wage gap appears in women's lives is complex and not very easy to explain; we tried to find a space of clear evidence of how the gender wage gap is part of Peruvian women's lives. Connecting dots through deep desk research and data collection, we concluded that there was one place of evidence, payrolls. Twice a month, the employer pays their female employees. That is when 29.6% of the wage gap is placed in the spotlight giving us light to understand what we need to do.

Bank on Equality is an idea that compensates the wage gap difference between men and women with the bank's product that helps to evidence the wage gap. To do this, we measured authorized data to compares all of our female client's salaries with that of a male counterpart, recognizing critical variables such as age, occupation, education, and geographic location. This measurement allowed us to know the specific wage difference for every one of our female clients. In turn, Scotiabank would automatically fill that salary gap with the banks' currency: ScotiaPoints, a digital currency that customers use as real money to purchase products and experiences. We surprise every single new female client who opened a Payroll Account with a fair and equal salary on international women's month.

Gender Gaps are hidden worldwide, but the wage gap is the most complex problem to address within the Peruvian male chauvinist society.

To fight these disparities, Scotiabank has been working for several years on ideas that take direct action to combat the highest wage gap in Latin America.

Bank of Equality is an idea that drives conversation and business growth. Where can the wage gap be more evident? Pay Roll accounts. Using technology and one of our CRM benefits (ScotiaPoints), we leveled all our female client's salaries with their men counterparts. Building our brand idea to reality "For every Future".

Commemorating the fight on international women’s month, we invited all women to open a payroll account in ScotiaBank and, by using the data authorized for our clients, we created a tool to show the specific salary gap between our male and female clients. We invited women through our social media platforms to open a payroll account giving them the possibility to eliminate the wage gap . Our main desire was to give our client’s real solutions and notorious evidence of how we work to eliminate the wage gap.

As a direct result, Scotiabank generated over $5,000,000 in press coverage. Even the Center for Global Development commented on our initiative. The campaign led to a 20% growth of new accounts. In addition, The National Superintendence of Labor Inspection (SUNAFIL) finally placed a law that prohibits wage discrimination between men and women.