The idea, “Flavoured by mood”, continued in “House of Little Moments” Season 3. We created a story with providing two different perspectives which allows viewer chooses their prefer perspective to cut into the story and savor it. Viewers will see each character's own interpretation but also understand another. All these flavors are going to be completely savored by the viewers.

For Beary Sorry Birthday story, in the same storyline, a mother and a daughter finally had a real conversation over the years, finding inner peace by understanding roles of being a mother and a daughter. The noodle shop owner cooked “apology” and “loneliness" with same Uni Noodles but different recipes, serving a delicious dish of “forgiveness”.

The creative concept: “Flavoured by moods”.

We created a fictional noodle shop, “House of Little Moments”, as the background in our story. The owner of the noodle shop makes fusion Uni-Noodle recipes that are inspired by customers moods.

We set up specific target audience, three different generations: young men and women in their thirties, middle-aged couples in their forties and the cross-generational relationship between mothers and daughters. Then come up with three different situations corresponding to the target groups: the start of love, marriage crisis and repairing the Parent-Child Relationship.

For moods comes more naturally to the human heart, House of Little Moments season 3 campaign continued to capture the moods in a warm and creative way.

Hello!

Wel…come

When it’s after 12 o’clock,

customers are usually either tired or pumped

Rarely like this customer,

have a sunny smile on its face

This late again!

What would you like to eat?

I’ll eat whatever you have

What a cute teddy bear!

What a coincidence!

You know each other?

Yeah, because of “it”

This is not a “Toy Story” night, is it?

I am a greedy person.

After I got married,

I chose not to give up my job which I’ve devoted for more than 10 years on

Fortunately,

my husband understands and supports me.

I always believe that

I can be a good superior and a good wife

After having my girl,

I became a mother, one more role added

But I still believe

I can be a good mother at the same time

(I think I can go to take the cake,

how about you today?)

(I have a meeting later, will be home about 19:30. )

(I will buy the teddy bear.)

It’s almost time for meeting

Welcome

But 5 years are gone and I think I failed

I am standing in front of these teddy bears, but I can’t figure out which one she would like

Looking for a gift?

Yes, for a 5-year-old girl

What does she usually like?

I don’t know

This one is our best-seller, most of the kids love it

Or, what kind of games does she like to play?

Such as being the Princess, or playing House?

She likes to hug…I think

Hmm…how about this one?

That’s fine, I will take this one

The biggest one?

Yes

Okay, let me wrap it up

No need to wrap

Okay, I’ll just tie a ribbon on it

You can come pick me up now. I got it

I don’t know what her favorite game is

I said she likes to hug

because she’s always saying “Mummy, hug me.”

every time she sees me

There’s a problem with the selected photo this morning

Alright, pick this one

Have you already confirmed…

Wel…come

this late again

What would you like to eat?

I’ll eat whatever you have

What a cute teddy bear!

What a coincidence!

You know each other?

Yeah, because of it…

A gift for your girl, right?

It’s a cute teddy bear

I guess your girl must be delighted

She would have been happy,

if this gift was given on time…

You left in a hurry today,

so I thought you were going to give it to her right away

No, I was only available at that time

Come on!

Every minute was filled with your work,

at least spare some time for your girl!

Maybe the bigger the gift, the greater my guilt?

Children may forget…

but you can’t forget

Every adult thinks children are gullible,

but you can’t lie to yourself

So,

apologize when you do something wrong! Mummy’s hug can’t be replaced by teddy bear’s hug

How many times did I break my promises?

Thank you for your hard work, Mummy

And how many times

did I just let things happen without doing anything?

We have wonderful after-sales service, right?

As a mother,

I let myself down

This time,

I will sincerely apologize like a grown-up

Here’s your “Beary Sorry ”

Eat it and then go home

And remember,

you have to say sorry to your girl tomorrow

As a noodle shop owner, all I can do

is support a mother who is going to apologize

Ah!

maybe I will lose a customer in the midnight hour?

Uni Noodle. Flavoured by Moods.

Hello!

Wel…come

When it’s after 12 o’clock,

customers are usually either tired or pumped

Rarely like this customer,

have a sunny smile on its face

This late again!

What would you like to eat?

I’ll eat whatever you have

What a cute teddy bear!

What a coincidence!

You know each other?

Yeah, because of “it”

This is not a “Toy Story” night, is it?

Is there a saying that

if you miss out on something when you are young, you will desperately try to compensate that when you grow up

For example, if you didn’t get to suck on your pacifier enough when you were a baby,

you couldn’t break habit of biting nails when you grow up.

So, did I run a gift shop

because I’ve never received a birthday present before?

Welcome

Looking for a gift?

Yes, for a 5-year-old girl

What does she usually like?

I don’t know

This one is our best-seller, most of the kids love it

Another “I DON’T KNOW” mother comes again

Kids will definitely tell their favorite parents immediately

what their favorite stuff is,

but their parents just don’t pay attention to it

Or, what kind of games does she like to play?

Such as being the Princess, or playing House?

She likes to hug…I think

Hmm…how about this one?

That’s fine, I will take this one

The biggest one?

Yes

Okay, let me wrap it up

No need to wrap

Okay, I’ll just tie a ribbon on it

You can come pick me up now. I got it

If you have any problems, just come back here

Thank you for shopping here

When I was a kid,

I also saw my mom going out for work like this

Today is your birthday

Happy Birthday

Here’s a red pocket,

you can go buy stuff that you like

Mom, sign the school communication log

When are you leaving?

After 10 mins

Good! Bye-bye!

And even the birthday was not be paid attention to

Do you want to tie a ribbon?

In our family, birthday was not a big deal

Even if I felt bitter, I always told to myself,

“That’s fine, I still got my red pocket.”

Pick a ribbon you like

The yellow one

The yellow one? This one?

I don't know when it started,

But I started to care about preparing birthday present for everyone

Done! Happy Birthday!

Thank you

Maybe running a gift shop is my own therapy to self heal

Welcome, hey it’s you!

Hi!

You are just in time,

free treat of the last one side dish for you

Wow!

Lucky me!

A gift shows up instantly on my birthday

Today is your birthday?

Ok, let me cook a big meal for you later

Wel…come

This late again!

What would you like to eat?

I’ll eat whatever you have

What a cute teddy bear!

What a coincidence!

You know each other?

Yeah, because of it…

A gift for your girl, right?

It’s a cute teddy bear

I guess your girl must be delighted

She would have been happy,

if this gift was given on time…

You left in a hurry today,

so I thought you were going to give it to her right away

No, I was only available at that time

Come on!

Every minute was filled with your work,

at least spare some time for your girl!

Maybe the bigger the gift, the greater my guilt?

Are you starving?

I’m going to cook right now

Mom,

I have to write 3 pages for Chinese homework today

Bye-bye Mummy

Bye-bye

Hungry? I go to cook right now

Today we played dodge ball with…

Mom, let’s go together today

But I ‘m going the other way today

You’re starving right?

I’m sorry, I came back so late today

Maybe it would be more convenient if we buy bread?

Children may forget…

but you can’t forget

Adults may think children are gullible,

but you can’t lie to yourself

So,

apologize when you do something wrong! Mummy’s hug can’t be replaced by teddy bear’s hug

Thank you for your hard work, Mummy

When I was a child,

my birthday wishes wasn’t beautifully wrapped

We have wonderful after-sales service, right?

“it’s ok!”

I kept comforting myself like this

But, maybe parents also need to be comforted

by those words at that moment?

Here you are!

“Happy Birthday Fried Noodles”, a special dish for you

It may look simple

but it's full of wishes from me to you

Thank you

Sometimes,

you're too busy to show people how you feel

And over time,

it becomes a guilt,

a regret

However,

it’s just a simple thing that we need to express,

please

thank you

sorry

It’s ok

and I love you

That’s the spirit and that’s all we need to do

Uni Noodle. Flavoured by Moods.