SP Breweries challenged the agency to create an annual report.

Our objective was to find a way to present the company's financials in a fresh way. Something that stakeholders would keep, and not simply file away. We also wanted to deliver a theme that will fit and appear to individuals in the brewing industry.

Besides the favorable profits in the report, the stakeholders complimented on the unique way in which they were presented. They all loved the interactivity of a piece that normally would be just a book with figures. The book of coasters proved to be so popular that a second run had to be done as stakeholders were using their coasters to great effect.

Being an annual report for a brewery, the idea presented itself quite quickly. We came up with the idea of creating a book of coasters. Each coater in the book is perforated so that you can easily remove it. Thus never being short of a beer coaster again. The coasters feature different brands and figures of each of the products available through SP Breweries.