Brand Experience and Activation > Use of Promo: Mediums

BIKE

GREY MÈXICO, Mexico City / VOLVO / 2017

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Overview

Credits

Overview

CampaignDescription

Using a medium as common as a magazine, we had to make things differently to give the medium a whole new purpose. How we did it? Using one of the magazine’s less used areas: the gap between one page and the other.

Execution

Using a medium as common as a magazine, we had to make things differently to give the medium a whole new purpose. How we did it? Using one of the magazine’s less used areas: the gap between one page and the other.

Outcome

After the issue, more traffic to the concessionaries was generated to get them to know this car model.

Relevancy

Using a medium as common as a magazine, we had to make things differently to give the medium a whole new purpose. How we did it? Using one of the magazine’s less used areas: the gap between one page and the other.

Strategy

Show one of the car’s features in an innovative way.

Synopsis

Show one of the car’s features in an innovative way.

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