Travis is the god of his own world, floating in a destroyed symbolic fantasy where robotic homeless meet abandoned souls, flying ravens, glass impacts. A world where future and past are cohabiting to a vanishing deadly point. it is only at the end that we discover the present time’s “how and why”: an ordinary event turning bad leading to Travis car crash and finally modern virtual reality surgery. In his dreamy journey through his mind or reckoning day, he will cross signs of the crash, mixed to symbols of his own life and death, all blended together with electronic elements : his mind guiding us in a past/future robotic desolated world.

concept

We have created two parts for this music video: a one sequence shot for the reality, and a part with cuts for the mind world. The idea was to create a parallel between both world and have the same characters in both world too without being too obvious. The edit is in reverse but you would easily plays it in the sense you want. The big challenge in term of execution was to succeed to made a one sequence shot without any cuts with Travis driving, acting and having a car accident.

A surreal 15 minutes where Scott clashes with his girlfriend in his car and ends up in a horrible car accident. The director has succeed to create an apocalyptic atmosphere mix with reality with stunning camera movement and a more than 5 min one sequence shot.

The challenge here was to create a shortfilm for the release of an hip hop album but without using the tradiotional hip hop codes and bring the artist into something new in term of art direction and image for him. Also the use of the tracks are very important, we mostly used instrumentals. One of the main challenge also was to shoot a one sequence shot with the artist driving and acting in Detroit, an iconic city.

The strategy of Birds in the trap on this project was to create a massive show piece for the album. Create a short film without using the traditional hip hop codes and bring the artist into something new in term of art direction and image for him (no gun, fight, or having girls in a sexy way). The challenge was also to create two distinct words. The reality and the mind world which is basically based on Travis mind and gather in one piece 5 tracks but use only two times the lyrics version.

The artist was quite open on the brief.