Entertainment Lions For Music > Music Content
DIVISION, Paris / GLEN GOETZE / 2017
Overview
Credits
CampaignDescription
OUR STORY TAKES PLACE IN THE DEPTHS OF THE
BAYOU. WE FIND OURSELVES IN A SMALL TOWN
WHERE THE RED-NECK POPULATION (ALREADY
STRANGE AS FUCK), CONSUMES CONTAMINATED
GOODS FROM A MYSTERIOUS ICE CREAM TRUCK
... VICTIMS OF PSYCHEDELIC, SURREAL, POP-ACID
HALLUCINATIONS, THE ENTIRE CITY GRADUALLY
SINKS INTO A VIVID MADNESS.
OUR IDEA IS TO JUMP FROM ONE SCENE TO THE
NEXT, MOVING FRENETICALLY, EFFORTLESSLY, AND
NON-LINEARLY. WE CHANGE PACE AND SETTING
FOR NO DISCERNABLE REASON – UNDERSCORING
THE ILLOGICAL NATURE OF THE HALLUCINATIONS,
AND THE STRANGE REALITY IN WHICH THESE
TOWNSPEOPLE FIND THEMSELVES.
Execution
Our story takes place in the depths of the Bayou. We find ourselves in a small town where the red-neck population (already strange as fuck), consumes contaminated goods from a mysterious ice cream truck ... Victims of psychedelic, surreal, pop-acid hallucinations, the entire city gradually sinks into a vivid madness.
Outcome
A surreal universe, the viewer jump from one scene to the next, moving frenetically, effortlessly, and non-linearly. We change place and setting for no discernible reason, underscoring the illogical nature of the hallucinations, and the strange reality in which these townspeople find themselves.
Relevancy
Our story takes place in the depths of the bayou where we have create a psychedelic, surreal, pop-acid hallucinations, world. The entire city gradually sinks into a vivid mandes. Our idea was to create an music video full of hallucinations. A strange reality in which these townspeople find themselves.
Strategy
"Frankie Sinatra" was the first music video of the new album of the band : The Avalanches.The idea was to create a narrative trip, with characters comes from a small town in the Bayou.
Synopsis
THE BRIEF WAS OPEN.
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