Sport in India has a massive image problem, particularly for women. This film is something much bigger than advertising. It’s a call to arms. This film and its song is an inspiring, rallying cry and this film is a thrilling spectacle of music and images that will reach down inside of you and grab every bit of resolve, pride, and determination you have. It's a powerful video that unites the talents of India and where a multitude of women reflect the diversity of India and of sport itself.

Sport in India has a massive image problem, particularly for women. This film is something much bigger than advertising. It’s a call to arms. This film and its song is an inspiring, rallying cry and this film is a thrilling spectacle of music and images that will reach down inside of you and grab every bit of resolve, pride, and determination you have. It's a powerful video that unites the talents of India and where a multitude of women reflect the diversity of India and of sport itself.

The director has created an orignal music for this project which gave the name of the campaign "DADADING". But more than that he gave to this commercial a music video style.