This is a film within a film : The audience watching the editor, as he watches the film he has pieced together. Someone has taken scenes from other "perfect" footage, and intercut it with moments that either are cinematically flawed, or showcase individuals with flaws. It's alayered film, that not only explores flaws within a more traditional narrative frame, but makes the concept of perception, and flawed.

In the world of advertising, we like urge people towards finding perfection. They are told that they have it all wrong: they are perfect, just the way they are. And they should strive to feel perfect, even if they aren't... Perfection is accepting that we aren't perfect, and then polishing it up. That way, everybody wins. Every body is 100%. And there are so many ways to find - to buy - perfection.