Print and Publishing > Print & Publishing Craft
BRING YOUR PET BACK - HIPPO
RED FUSE COMMUNICATIONS, Hong Kong / PET NUTRITION LIMITED / 2017
Awards:
Shortlisted Cannes Lions
Overview
Credits
Overview
EntrySummary
To create the proper visual effect, the pose and form of a dog was studied and applied to generate a 3D rendering of a gigantic hippo. This rendering was essential to muster a thought in the audience’s mind, “your dog is not your dog anymore.”
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