With just over half the worlds pets classified as obese, and 9-out-of-10 misidentifying obese pets as normal weight, owners needed a jolt into taking a more proactive approach to their pet’s health.

To create the proper visual effect, the pose and form of a cat was studied and applied to generate a 3D rendering of a gigantic walrus. This rendering was essential to muster a thought in the audience’s mind, “your cat is not your cat anymore.”