Bringing the campaign to life in the physical space, Brisk created a speakeasy-style experience meant to showcase the film’s behind-the-scenes creators and launch its Creators Class mentorship program. An immersive multi-room experience, “Unmasked Studios Curated by Brisk” highlighted the work of production designers, costume directors, screenwriters, and other key contributors. To launch Creators Class, Brisk showcased the work of its first nine artists with a gallery serving as an entryway into the hidden kingdom of Wakanda.

The immersive experiential activation was located in Downtown Los Angeles, co-concepted and developed between December 2017 and February 2018 with a best-in-class production vendor from Italy. In front, a gallery highlighted the nine exciting creators behind Brisk’s refreshed look and feel. Through a speakeasy-style door disguised as a vending machine, attendees accessed a hidden room showcasing Black Panther comic book artists, navigated through a space dedicated to script writers with jungle-inspired visuals and hidden messages, and moved onto the next room to check out an installation from its set designers and costume artists including a photo op in T’Challa’s iconic throne. The experience culminated with a lounge featuring Brisk x Black Panther refreshments, a musical performance from soundtrack artist Jay Rock, and a special appearance from Michael B. Jordan, who announced the launch of Brisk Creators Class and unveiled limited edition Brisk x Black Panther cans.

The “Unmasked Studios” activation generated tons of buzz, driving over 70MM social impressions from an audience of celebrities, consumers, and press outlets. Without any paid endorsers, notable attendees like Pusha T, Ryan Coogler, Baron Davis, and Kid Ink joined the crowd to take and share over 2K photos of themselves on T’Challa’s throne. With the world watching, Brisk had a platform to spotlight nine new limited-edition product labels with graphics from up-and-coming Creators Class artists, as well as range of visually stunning Black Panther themed cans. Press outlets like Vibe, Ebony, Uproxx, BleacherReport raved about the event, and consumers took to social media to commend the execution.

Celebrating Brisk’s partnership with Marvel Studios’ Black Panther, “Unmasked Studios Curated by Brisk” brought an immersive activation to the heart of Downtown LA in time for NBA All-Star Weekend, celebrating and bringing to life the behind-the-scenes work of key film creators. Extending Brisk’s ethos of enabling young creators to the physical space, this multi-room three-day experience gave consumers the opportunity to join up-and-coming visual artists, celebrity influencers, and Black Panther talent including Michael B. Jordan to uncover the unseen creativity that made the film so impactful.

Aligning with a target audience of “Daring Do-ers”—creatively driven multicultural males 18–34 who desire fulfillment through pursuit of creative passions—Brisk leveraged two major tentpoles aligning with the interests of its audience. Choosing to build “Unmasked Studios” in LA around the theatrical release of Black Panther and NBA All-Star Weekend, Brisk championed its creator-focused POV, its first Creators Class artists, and key film contributors with a visually stunning activation devoted to each creator and their work.

Brisk is a brand about celebrating creators, and knew Black Panther was going to be more than a film—it was destined to be a cultural event. A watershed moment for diversity in Hollywood, Black Panther’s talented crew of multicultural creators drew massive public interest. Since Brisk’s mission revolves around inspiring creative hustle, the brand wanted to give these creators a platform to tell their stories, and created a holistic campaign highlighting the creators behind the film. Coinciding with Black Panther’s premiere, Brisk built an immersive brand activation bringing the campaign to life in Downtown LA during NBA All-Star Weekend. Brisk also wanted a buzzworthy way to launch its Creators Class program, which paired young creators with mentors to help them realize their creative ambitions.