ComplexCon, a physical event launched in 2016, rewrote the festival playbook by creating a space where the worlds of streetwear, music, art, food, and pop culture recombine in never-before-seen ways.

However, the pandemic restricted ComplexCon from taking place in 2020. How do you turn one of the hypest events into a globally accessible, expansive world for brands, creators, artists, and consumers?

ComplexLand is a free, immersive virtual experience featuring exclusive drops, shopping, music, food, concerts and the full Complex Networks community. The real-time e-commerce-enabled 3D theme park could be experienced on any desktop or mobile with just a URL.

Combining fashion, gaming, and shopping, users were able to customize their avatars and walk around to access 60+ of their favorite brands & interact with the artists shaping the culture.

The wildly ambitious experience featured 60 different stores & incredible programming all accessible in one centralized, never-seen-before world.

Imagine a video game where you could shop your favorite brands and interact with artists and influencers shaping the culture.

While everyone else was guessing what the future of commerce might look like, we made it a reality by turning a virtual festival into a 3D, shoppable world.

ComplexLand brings a digital universe to life without the limitations of geography, space or device. Accessible from anywhere, it not only attracted hardcore Complex fans in the U.S., but for the first time, made it more easily available for people all over the world.

CL challenged the passive participation of current digital experiences and presented a choose-your-own adventure world built by imagination, creativity, and passion.

While the experience itself was the primary entertainment, ComplexLand also celebratedcommunity and culture. As visitors explored and engaged with the interactive world, they could also access Complex content like "Influential Black Designers," "Pioneering Streetwear Brands," "The Greatest Rappers Alive since 1979," and more. Exclusive video content like "Esports: The Business and Culture of Play," etc.

CL was accessible via web browser with a URL on desktop & mobile. It also featured different programming each day, including surprise drops and appearances from your favorite artists and brands.

The experience lasted for five days, with unique programming and product drops each day.

ComplexLand visitors came in numbers, with 725,000 total visits in just one week.

More than 1M USD in total retail sales + 1.5M USD in media as well. With over 60 brand partnerships, live radio, live chat, performances and even virtual food trucks (that delivered real food straight to your house) everywhere you looked ComplexLand was a success: for people, for brands, for COMPLEX Networks.

With visitors from 174 countries, ComplexLand was truly a global experience.

ComplexLand also broke the internet, with coverage from The Verge, DigiDay, Forbes, and millions of impressions online.

"We doubled our projected sales with no overhead" - CEO, Martin Toys

"This could be the future of commerce, very proud we're taking this step into the future" - Jeff Staple

"I am very excited about this project. It is my first time as a virtual identity, and I find it super modern and cool" - Versace