British fashion house Burberry has unveiled a surreal campaign that takes viewers on a journey through the freedom of imagination. Blurring the lines between reality and fantasy ‘Open Spaces’ was created by Megaforce and produced by the brand. The video features four bold individuals bounding weightlessly through fields, twisting high above a towering forest and floating beautifully over a cliff edge. Symbolism plays a huge role in the film and towards the end we see the characters being magnetically pulled together, becoming one entity flying through the sky – a nod to our interconnectedness with nature and one another.

It was shot on a 14mm Master Prime, on Kodak 5219 pushed 1 stop with an Arri 235 supplied by Panavision.

The Directors Megaforce really wanted the camera to be flying with the performers throughout the whole piece, so the logical solution was to strap into the wire rig with them.

All the other shots in this commercial range in differing types of complexity as the directors wanted to capture as much in camera as physically possible. Each shot was pretty unique. It was an absolute masterful piece of direction by Clem and Leo Berne seeing the whole piece fit together as the choreography and wire work worked seamlessly with the practical helicopter, Russian arm, Steadicam and technocrane, then all beautifully stitched together by MPC.

A true pleasure to be part of.

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