Film > Product & Service
ADVICO Y&R, Zurich / SONNTAGSZEITUNG / 2009
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Synopsis
The SonntagsZeitung is the leading Swiss Sunday newspaper. It is often read by people in leading positions throughout Switzerland. The aim was to make it a topic of conversation within this important segment of the public in order to sell more adspace. But how can you reach a target group that throws 90% of all direct marketing in the trash can?
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