Media > Product & Service
ADVICO Y&R, Zurich / SUPREME SECURITY / 2010
Awards:
Overview
Credits
Effectiveness
The action takes place continuously at national and international airports: metal bars are being smuggled daily somewhere through baggage scanners.The job offer ensures attention: security check personnel regularly call their colleagues over to show them the amusing find on the monitor. Word-of-mouth enables Supreme Security to reach even more of the target audience.In the end Supreme Security is able to fill open positions without a problem: With a budget under 5000 Swiss francs Supreme Security was able to recruit eight highly qualified employees in two months.
Execution
Supreme Security equips their employees who regularly travel abroad with metal bars that they take with them in their hand luggage. Machined into the metal bars is the written job offer that the security check person sees in the monitor of the baggage scanner.
Strategy
Supreme Security is a private international company that offers various security services - up to and including access and baggage checks. In providing these services, Supreme Security continually needs specially trained personnel: specialists who normally conduct security checks at airports.When making security checks, the airport workers really need to concentrate. We exploit their increased awareness to make them a job offer that appears over the baggage scanner. This is able to be done almost cost-free: many Supreme Security employees are constantly on route and are regularly checked by the target audience.
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